American Express
![Headquarters at the [[American Express Tower]]](https://upload.wikimedia.org/wikipedia/commons/d/dc/3_World_Financial_Center.jpg)
Founded in 1850 as a freight forwarding company, Amex introduced financial and travel services during the early 1900s. It developed its first paper charge card in 1958, gold card in 1966, green card in 1969, platinum card in 1984, and Centurion Card in 1999. The "Don't Leave Home Without It" advertising campaign was introduced in 1975 and renewed in 2005. In the 1980s, Amex acquired and then divested a stake in Shearson. In the 1990s, it stopped reducing interchange fees for merchants who exclusively accepted Amex cards and expanded market share through targeted marketing campaigns. Amex converted to a bank holding company during the 2007–2008 financial crisis. Amex began operating airport lounges in 2013, offering access to certain cardholders.
Amex had a 4.61% worldwide market share by payment volume in 2022, compared to 38.73% for Visa and 24% for Mastercard. While American Express credit cards are accepted at 99% of US merchants that accept credit cards (Costco being the notable exception), they are much less accepted in Europe and Asia. American Express offers various types of cards including travel and dining cards, everyday spending points cards, and cash back cards. Each category has several card options with different benefits and reward structures. High-profile cards like the Green, Gold, and Platinum cards cater to frequent travelers and diners with perks tailored to these activities. Provided by Wikipedia
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4Published 1930“...American Express Company...”
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5Published 1971“...American Express Company...”
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7Published 2003“...American Express Company...”
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8Published 1930“...American Express Company...”
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9Published 1971“...American Express Company...”
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11Published 1890“...American Express Company...”
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12Published 1889“...American Express Company...”
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13Published 1877“...American Express Company...”
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14Published 1881“...American Express Company...”
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19Published 1925“...American Express Company...”
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