Strategic management of health care organizations /

"The 6th edition of this established text is streamlined to a more manageable format, with the Appendices moved to the web-site and a significant shortening of the main text. There is a greater focus on the global analysis of industry and competition; and analysis of the internal environment. I...

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Bibliographic Details
Main Author: Swayne, Linda E
Other Authors: Duncan, W. Jack (Walter Jack), Ginter, Peter M
Format: Book
Language:English
Published: San Francisco, CA : Jossey-Bass, c2008
San Fransico, CA : [2008], ©2008
San Fransico, CA : c2008
Edition:6th ed
Subjects:
Description
Summary:"The 6th edition of this established text is streamlined to a more manageable format, with the Appendices moved to the web-site and a significant shortening of the main text. There is a greater focus on the global analysis of industry and competition; and analysis of the internal environment. In consultation with feedback from their adopters, the authors have concentrated on the fundamentals of strategy analysis and the underlying sources of profit. This reflects waning interest among senior executives in the pursuit of short-term shareholder value."--BOOK JACKET
Item Description:Previous edition Ginter name appears first
Physical Description:x, 869 p. : ill. (some col.), maps ; 26 cm
x, 869 pages : illustrations (some color), maps ; 26 cm
Bibliography:Includes bibliographical references and index
ISBN:140517918X
9781405179188