Reputation Management : The Future of Corporate Communications and Public Relations
The book aims to give senior executives and communications professionals a guide to the importance of reputation (in terms of how positively or negatively an organisation is perceived by stakeholders such as employees, customers and members of the media), and inspire their thinking in managing reput...
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| Format: | Book |
| Language: | English |
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Bingley :
Emerald Publishing Limited,
2018
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| Edition: | 1st ed |
| Series: | PRCA Practice Guides
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