OBD : the illusion of business and the business of illusion /
Conley offers an investigation into our culture of obsession, and requires us to consider the grave ramifications of our branded world
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| Format: | Book |
| Language: | English |
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New York : London :
PublicAffairs ; Perseus Running [distributor],
2008
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| Subjects: |
Table of Contents:
- Loyalty beyond reason
- A branding company town
- Feeding the monster
- Buying our way into being
- Ad creep
- Poisoning the grapevine
- Invisible branding
- Getting inside our heads
- Getting personal
- The future of an illusion