Fashion myths : a cultural critique /

Fashion myths : a cultural critique /

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Besides products and services multinational corporations also sell myths, values and immaterial goods. Such »meta-goods« (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and d...

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Bibliographic Details
Main Author: Meinhold, Roman (Author)
Corporate Author: Knowledge Unlatched - KU Select 2016: Backlist Collection (http://id.loc.gov/vocabulary/relators/fnd)
Other Authors: Irons, John, 1942- (Translator)
Format: Book
Language:English
Published: Bielefeld, Germany transcript Verlag 2013
Bielefeld, Germany : Transcript Verlag, [2013]
Edition:1st ed
Series:Cultural and media studies
Subjects:
Fashion > Philosophy
Advertising
Cultural Studies
Cultural Theory
Culture
Design
Fashion Studies
Fashion
Marketing
Philosophy of Culture

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