Werbung als Marketinginstrument : Mit Fallbeispielen aus der Werbepraxis /
To celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize...
| Main Author: | |
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| Format: | Book |
| Language: | German |
| Published: |
Berlin ; Boston :
De Gruyter
1976
De Gruyter, [2019] |
| Edition: | Reprint 2019 |
| Series: | Marketing-Management ;
1 |
| Subjects: |
Table of Contents:
- Frontmatter
- Geleitwort
- Vorwort
- Inhalt
- 1. Einleitung
- 2. Grundlegung
- 3. Die Praxis der Werbeplanung und der Werbeerfolgskontrolle
- Literatur
- Sachregister
- Backmatter