And now for something completely different : "really" new products : conference summary, the Hyatt Harborside, Boston, MA, September 29-30, 1994 /
Main Author: | Adams, Marjorie |
---|---|
Corporate Author: | Marketing Science Institute |
Other Authors: | LaCugna, Joseph |
Format: | Book |
Language: | English |
Published: |
Cambridge, Mass. :
Marketing Science Institute,
c1994
|
Series: | Report (Marketing Science Institute) ;
no. 94-124 Report (Marketing Science Institute) no. 94-124 |
Subjects: |
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