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|a Bjelskou, Peter
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|a Branded Women in U.S. Television :
|b When People Become Corporations
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| 264 |
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|a Lanham :
|b Lexington Books,
|c 2014
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|c ©2014
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| 300 |
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|a 1 online resource (134 pages)
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|a Critical Studies in Television
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|a Intro -- Title Page -- Acknowledgments -- Preface -- Part I -- Introduction -- From Midcentury Housewives to Martha Stewart -- Zeitgeist and Camp at Bravo TV -- Part II -- The Entrepreneurial Housewife -- The Curious Presence of the Upper Class in Reality Television -- Embodying Neoliberalism -- Conclusion -- References -- Index -- About the Author
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|a This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments
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|a Description based on publisher supplied metadata and other sources
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|a Branding (Marketing) -- United States
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| 650 |
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|a Product placement in mass media -- Social aspects -- United States
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| 650 |
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|a Reality television programs -- United States -- History and criticism
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| 650 |
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|a Television advertising -- United States
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| 650 |
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0 |
|a Television broadcasting -- Social aspects -- United States
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| 650 |
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|a Women on television
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|a Electronic books
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|i Print version:
|a Bjelskou, Peter
|t Branded Women in U.S. Television
|d Lanham : Lexington Books,c2014
|z 9780739187937
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|a Critical Studies in Television
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|m branded_women_in_u_s_televisionwhen_people_become_corporations_____________2014_______lexina________________________________________bjelskou__peter____________________e
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