Why choose this book? : how we make decisions /
Connecting mainstream readers and cutting-edge technology, Montague shows what the latest in brain science reveals about the crucial events of everyday experience
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Dutton,
[2006], ©2006
New York : c2006 New York : ©2006 New York : [2006] |
| Subjects: |
| Summary: | Connecting mainstream readers and cutting-edge technology, Montague shows what the latest in brain science reveals about the crucial events of everyday experience "With a new, simple, and audacious perspective on the science of decision-making, Why Choose This Book? shows what the latest brain science reveals about the crucial events of everyday experience - the choices we make. Whether they are sober and wise or crazy and foolish, our decisions are based on values that are represented all the way down to the molecular scale. From how we decide between Coke and Pepsi to how we choose to react to violence, and even the romantic, ethical, and financial choices we make, Read Montague guides the reader through a new approach to the mind with an accessible style that is both entertaining and illuminating."--BOOK JACKET "With a new, simple, and audacious perspective on the science of decision-making, Why Choose This Book? shows what the latest brain science reveals about the crucial events of everyday experience - the choices we make. Whether they are sober and wise or crazy and foolish, our decisions are based on values that are represented all the way down to the molecular scale. From how we decide between Coke and Pepsi to how we choose to react to violence, and even the romantic, ethical, and financial choices we make, Read Montague guides the reader through a new approach to the mind with an accessible style that is both entertaining and illuminating."--Jacket |
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| Item Description: | This WorldCat-derived record is shareable under Open Data Commons ODC-BY, with attribution to OCLC |
| Physical Description: | xiii, 335 p. ; 24 cm xiii, 335 pages ; 24 cm |
| Bibliography: | Includes bibliographical references (p. [299]-321) and index Includes bibliographical references (pages 299-321) and index Includes bibliographical references (pages [299]-321) and index |
| ISBN: | 0525949828 (hardcover) 0525949828 9780525949824 (hardcover) 9780525949824 |