Strategic planning for nonprofit organizations : a practical guide and workbook /
Guidelines on adapting proven corporate marketing tools to the nonprofit sector
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
c2005
Hoboken, N.J. : [2005] |
| Edition: | 2nd ed |
| Subjects: |
| Summary: | Guidelines on adapting proven corporate marketing tools to the nonprofit sector This thoroughly revised, updated, and expanded edition arms you with the expert knowledge and tools you need to develop and implement surefire strategic plans, including tested-in-the-trenches worksheets, checklists, and tables-in print and on the companion CD-ROM-along with a book-length case study that lets you observe strategic planning in action. Packed with real-world insights and practical pointers, it shows you how to: Develop a clear mission, vision, and set of values; Conduct SWOT analyses and program evaluations ; Assess client needs and determine stakeholder concerns; Set priorities and develop core strategies, goals, and objectives; Write and implement a solid strategic plan, and more For strategic planning to be effective in the nonprofit setting, a variety of issues must be considered, including the relationship between board and staff, limited resources, and more. Packed with real-world insights, planning tips, common misperceptions, pitfalls to avoid, and other useful pointers, this Second Edition and its companion Web site make planning easy for nonprofit managers by providing a six-step approach to strategic planning, field-tested worksheets, and a real-life case study that takes readers through the entire process of successfully creating and implementing a strategic plan Michael Allison (San Francisco, CA) is Director of CompassPoint Nonprofit Services Consulting and Research Group. Jude Kaye (San Francisco, CA) is Senior Staff Consultant for CompassPoint Nonprofit Services |
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| Physical Description: | xx, 458 p. : ill. ; 23 cm. + 1 CD-ROM (4 3/4 in.) xx, 458 p. ; 23 cm. + 1 CD-ROM xx, 458 pages : illustrations ; 23 cm + 1 CD-ROM (4 3/4 in.) |
| Format: | System requirements for accompanying disc: PC with 120 MHz processor or higher; 32 MB RAM or higher; CD-ROM drive System requirements: 120 MHz PC with 32 MB RAM |
| Bibliography: | Includes bibliographical references (p. 448-449) and index Includes bibliographical references and index |
| ISBN: | 0471445819 (paper/CD) 0471445819 (paper/website) 0471445819 9780471445814 (paper/CD) |