McIlhenny's gold : how a Louisiana family built the Tabasco empire /

A history of the Louisiana family responsible for the invention of Tabasco hot pepper sauce traces its post-Civil War introduction through its ubiquitous presence today, offering insight into the McIlhenny's secretive business practices and traditional beliefs

Bibliographic Details
Main Author: Rothfeder, Jeffrey
Format: Book
Language:English
Published: New York : Collins, [2007], ©2007
New York : c2007
New York : ©2007
New York : [2007]
Edition:1st ed
Subjects:
Table of Contents:
  • Tabasco road
  • The forebears
  • White hot
  • E. McIlhenny's tabasco pepper sauce
  • The business model
  • Rough rider
  • Great white father
  • Fighting words
  • Tango
  • Nirvana
  • Sic semper fidelis
  • New Iberia connection
  • Hot enough for you?
  • The outsider
  • The family business at 140
  • Tobasco road
  • The forebears
  • White hot
  • E. McIlhenny's tabasco pepper sauce
  • The business model
  • Rough rider
  • Great white father
  • Fighting words
  • Tango
  • Nirvana
  • Sic semper fidelis
  • New Iberia connection
  • Hot enough for you?
  • The outsider
  • The family business at 140