From mind to market : reinventing the retail supply chain /

"In From Mind to Market, Blackwell shows how and why reinventing the retail supply chain can make or break a company's profitability in the new economy. When companies like Wal-Mart, Kinko's, and Service Corp. International adopted active, consumer-driven marketing strategies in place...

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Bibliographic Details
Main Author:	Blackwell, Roger D
Format:	Book
Language:	English
Published:	New York : HarperBusiness, c1997 New York : ©1997
Edition:	1st ed
Subjects:	Consumers' preferences Relationship marketing Retail trade

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Stanford University

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Call Number:	HF5415.55 .B58 1997 ISIL:US-CST

University of Chicago

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Call Number:	HF5415.55 .B58 1997

Johns Hopkins University

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Call Number:	HF5415.55.B58 1997

Harvard University

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Call Number:	HF5415.55 .B58 1997

Dartmouth College

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Cornell University

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Call Number:	HF5415.55 .B58x 1997