Persuasion; how opinions and attitudes are changed
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Springer Pub. Co.,
[1970]
New York, Springer Pub. Co [1970] New York : [1970] |
| Edition: | 2d ed |
| Subjects: |
Table of Contents:
- Introduction
- How to present the issues
- Influence of others
- Persistence of opinion change
- Audience as individuals
- Persuader
- Some concluding observations on persuasion
- Social science methods
- Few definitions