Information processing from advertisements : toward an integrative framework /
| Corporate Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
1990
|
| Series: | Report (Marketing Science Institute) ;
no. 90-100 |
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by MacInnis, Deborah J
Published 1990
Published 1990
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Book