Selling under the swastika : advertising and commercial culture in Nazi Germany /
Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in...
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| Format: | Book |
| Language: | English |
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Stanford, California :
Stanford University Press,
[2014]
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| Summary: | Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in legitimizing and stabilizing the regime. Historian Pamela Swett explores the extent of the transformation of the German ads industry from the internationally infused republican era that preceded 1933 through the relative calm of the mid-1930s and into the war years. She argues that advertisements he |
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| Physical Description: | 1 online resource (361 pages) |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0804788839 9780804788830 (e-book) 9780804788830 |
| Access: | Access restricted by licensing agreement |