American firms in Europe : strategy, identity, perception and performance (1880-1980) /

"The processes of the Americanisation of Europe and the moves of American firms abroad have been already well studied. But the very expansion of American firms in Europe still lacked a comprehensive survey. This book gathered two dozens of academics on an actual European level, which paves the...

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Bibliographic Details
Other Authors: Bonin, Hubert, Goey, Ferry de
Format: Book
Language:English
Published: Genève : Librairie Droz, 2009
Genève : 2009
Series:Publications du Centre d'histoire économique internationale de l'Université de Genève ; 23
Publications du Centre d'histoire économique internationale de l'Université de Genève ; no 23
Publications du Centre d'histoire économique internationale de l'Université de Genève 23
Publications du Centre d'histoire économique internationale de l'Université de Genève ; no 23
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