American firms in Europe : strategy, identity, perception and performance (1880-1980) /
"The processes of the Americanisation of Europe and the moves of American firms abroad have been already well studied. But the very expansion of American firms in Europe still lacked a comprehensive survey. This book gathered two dozens of academics on an actual European level, which paves the...
Other Authors: | , |
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Format: | Book |
Language: | English |
Published: |
Genève :
Librairie Droz,
2009
Genève : 2009 |
Series: | Publications du Centre d'histoire économique internationale de l'Université de Genève ;
23 Publications du Centre d'histoire économique internationale de l'Université de Genève ; no 23 Publications du Centre d'histoire économique internationale de l'Université de Genève 23 Publications du Centre d'histoire économique internationale de l'Université de Genève ; no 23 |
Subjects: |
Table of Contents:
- 1880-1980