Innovativität von Unternehmen : Operationalisierung und Wirkungsmechanismen aus einer konsumentenorientierten Perspektive /

Innovativität von Unternehmen : Operationalisierung und Wirkungsmechanismen aus einer konsumentenorientierten Perspektive /

Bibliographic Details
Main Author:	Kunz, Werner H
Format:	Book
Language:	German
Published:	München : FGM-Verlag, 2006
Series:	Schwerpunkt Marketing ; Bd. 63
Subjects:	Consumer satisfaction New products > Management

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