Marketing Science Institute
Founded in 1961, the Marketing Science Institute (MSI) is a corporate-membership-based organization. MSI claims to be unique as the only research-based organization with a network of marketing academics from business schools all over the world as well as marketing executives from 60+ leading companies.As a nonprofit institution, MSI financially supports academic research on topics of importance to business performance. Every two years, MSI asks the board of trustees to provide input to help set priorities for the research that will guide activities for the next few years. MSI supports studies by academics on these issues and disseminates the results through conferences, workshops, webinars, publications, and online content.
MSI headquarters are located in Cambridge, Massachusetts. The primary governing body of MSI is the Board of Trustees, which is made up of representatives of each of MSI's member companies. MSI's staff of 11 employees are responsible for membership and research programs, conferences, publications, and all other operations. Provided by Wikipedia
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221by Farquhar, Peter H“...Marketing Science Institute...”
Published 1991
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222by Bloom, Paul N“...Marketing Science Institute...”
Published 1994
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223by Kumar, Nirmalya“...Marketing Science Institute...”
Published 1994
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225by Smith, J. Brock“...Marketing Science Institute...”
Published 1995
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226by Parasuraman, A“...Marketing Science Institute...”
Published 1994
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227by Faure, Corinne“...Marketing Science Institute...”
Published 1994
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228by Jones, J. Morgan“...Marketing Science Institute...”
Published 1990
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229by Russell, Gary J (Gary John), 1954-“...Marketing Science Institute...”
Published 1993
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233by Moorthy, K. Sridhar“...Marketing Science Institute...”
Published 1991
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234by Rossi, Peter E (Peter Eric), 1955-“...Marketing Science Institute...”
Published 1994
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238Published 1991“...Marketing Science Institute...”
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240Published 1996“...Marketing Science Institute...”
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