Television advertising and "young" children : Piaget revisited /

by Chestnut, Robert W
Published 1978

Persuasive effects in marketing

by Chestnut, Robert W
Published 1979

Product comprehension

by Chestnut, Robert W
Published 1979

A summary statement on children's advertising /

by Chestnut, Robert W
Published 1979

Methods and concepts in consumer information processing : toward an integrated framework /

by Chestnut, Robert W
Published 1978

Comparing "facts" with findings : empirical research on television advertising to children /

by Chestnut, Robert W
Published 1978

The fundamental conceptual and empirical framework for a behavioral process technical /

by Jacoby, Jacob, Chestnut, Robert W.
Published 1978

Consumer information processing : emerging theory and findings /

by Chestnut, Robert W, Jacoby, Jacob
Published 1978

Brand loyalty : measurement and management /

by Jacoby, Jacob, Jacoby, Jacob, Jacoby, Jacob, Chestnut, Robert W., Chestnut, Robert W.
Published 1978

Brand loyalty : measurement and management /

by Jacoby, Jacob
Published 1978