Patricia Martin

Patricia Martin is an American author, speaker, and cultural analyst. She is president and CEO of the Chicago-based marketing firm, LitLamp Communications, which she founded in 1995.[http://www.litlamp.com] She has published several books: ''RenGen:Renaissance Generation - The Rise of the Cultural Consumer and What it Means to Your Business''[http://www.therengen.com], ''Tipping the Culture: How Engaging Millennials Will Change Things''[https://web.archive.org/web/20120728093221/http://patricia-martin.com/tipping.htm], and ''Made Possible By: Succeeding with Sponsorship''[https://web.archive.org/web/20081122033948/http://patricia-martin.com/made_possible_by.htm]. Provided by Wikipedia