College sport and declining stadium attendance : designing adaptive strategies /
This case study presents the challenge of declining football attendance that a number of NCAA football programs are facing. The case participants (as members of a hypothetically formed advisory board) are asked to develop adaptive strategies and tactics to respond to this challenge by conducting an...
| Main Authors: | , , , , |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Human Kinetics, Inc.,
2018
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| Series: | SAGE Business Cases
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| Subjects: |