Latinos, Inc. : the Marketing and Making of a People

Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasi...

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Bibliographic Details
Main Authors: Dávila, Arlene M., 1965- (Author), Dávila, Arlene M., 1965- (Author)
Format: Book
Language:English
Published: Berkeley : University of California Press, 2012
Subjects:

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