Politics, propaganda, and public health : a case study in health communication and public trust /

Politics, propaganda, and public health : a case study in health communication and public trust /

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This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck's launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication

Bibliographic Details
Main Authors: Crosswell, Laura (Author), Porter, Lance, 1969- (Author)
Format: Book
Language:English
Published: Lanham, Maryland : Lexington Books, [2018]
Series:Lexington studies in health communication
Subjects:
Communication in public health
Patient compliance
Pharmaceutical industry
Drug Industry
Communication en santé publique
Industrie pharmaceutique
Patients > Coopération
BUSINESS & ECONOMICS / Advertising & Promotion
Direct-to-Consumer Advertising
Pharmaceutical Preparations > economics
Health Communication > methods
Health Knowledge, Attitudes, Practice
Patient Acceptance of Health Care
United States
Electronic books

Internet

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Columbia University

Holdings details from Columbia University
Call Number: EBOOKS

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