Politics, propaganda, and public health : a case study in health communication and public trust /
This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck's launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication
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Format: | Book |
Language: | English |
Published: |
Lanham, Maryland :
Lexington Books,
[2018]
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Series: | Lexington studies in health communication
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Subjects: |
Internet
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EBOOKS |
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