The road to luxury : the evolution, markets and strategies of luxury brand management /

The road to luxury : the evolution, markets and strategies of luxury brand management /

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Bibliographic Details
Main Authors: Som, Ashok (Author), Blanckaert, Christian (Author)
Corporate Author: ebrary, Inc
Format: Book
Language:English
Published: Singapore : Wiley, 2015
Subjects:
Brand name products > Management
Luxuries > Marketing
Luxury goods industry
Luxuries
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Yale University

Holdings details from Yale University
Call Number: None

Duke University

Holdings details from Duke University
Call Number: ISIL:US-NCD

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