Museum management and marketing /
Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum
Other Authors: | , |
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Format: | Book |
Language: | English |
Published: |
London ; New York :
Routledge,
2007
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Series: | Leicester readers in museum studies
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Subjects: |
Internet
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EBOOKS |
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