Museum management and marketing /

Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum

Bibliographic Details
Other Authors: Janes, Robert R., 1948-, Sandell, Richard, 1967-
Format: Book
Language:English
Published: London ; New York : Routledge, 2007
Series:Leicester readers in museum studies
Subjects:

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Columbia University

Holdings details from Columbia University
Call Number: EBOOKS