Marketing professional services /

Marketing professional services /

Guidelines on techniques for successful marketing of professional workers services in the USA - examines the organization, planning and management of marketing in consumer service enterprises; discusses market study, fee setting, distribution, communication, advertising, public relations, etc.; give...

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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Bloom, Paul N
Format: Book
Language:English
Published: Englewood Cliffs, NJ : Prentice-Hall, c1984
Englewood Cliffs, NJ : c1984
Englewood Cliffs, NJ : [1984]
Subjects:
Professions > Marketing
Economics
Occupations
Professional services > Marketing
guide
guía
reference
referencia
référence bibliographique

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Stanford University

Holdings details from Stanford University
Call Number: HD8038.A1 K67 1984

Yale University

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Call Number: HD8038 A1 K67 1984 (LC)

Massachusetts Institute of Technology

Holdings details from Massachusetts Institute of Technology
Call Number: HD8038.A1.K67 1984

Harvard University

Holdings details from Harvard University
Call Number: HD8038.A1 K67 1984

Duke University

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Call Number: HD8038.A1 K67 1984

Cornell University

Holdings details from Cornell University
Call Number: HD8038.A1 K87

University of Pennsylvania

Holdings details from University of Pennsylvania
Call Number: HD8038.A1 K67 1984

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