Brand storming : managing brands in the era of complexity /

"The brand has pervaded the entire field of human existence, filled every corner of the planet - even the most remote ones - and it has moved its front line well beyond the areas of competence it traditionally inhabited." "In today's society, the brand must satisfy a multitude of...

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Bibliographic Details
Main Author:	Fioroni, Michele
Other Authors:	Titterton, Garry
Format:	Book
Language:	English Italian
Published:	Basingstoke [England] ; New York : Palgrave Macmillan, 2009
Subjects:	Brand name products Branding (Marketing)

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University of Chicago

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Call Number:	HD69.B7 F56 2009

Massachusetts Institute of Technology

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