The brand challenge : adapting branding to sectorial imperatives /

The brand challenge : adapting branding to sectorial imperatives /

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The Brand Challenge provides a comprehensive and topical examination of the application of branding across a variety of sectors including luxury goods, finance and not-for-profit; it proves essential reading for anyone involved in branding decisions or wanting to know more about the branding process...

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Bibliographic Details
Other Authors: Kompella, Kartikeya (Editor)
Format: Book
Language:English
Published: London : Kogan Page, [2014]
©2015
Subjects:
Branding (Marketing)
Stratégie de marque
BUSINESS & ECONOMICS > Industrial Management
BUSINESS & ECONOMICS > Management Science
BUSINESS & ECONOMICS > Management
BUSINESS & ECONOMICS > Organizational Behavior
Brands and branding
Sales & marketing
Sales and marketing
branding

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Stanford University

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