Seduction by contract : law, economics, and psychology in consumer markets /
'Seduction by Contract' explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, mislea...
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| Format: | Book |
| Language: | English |
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Oxford :
Oxford University Press,
2012
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