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120824s2012 enka fo| 001 0 eng|d |
| 020 |
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|a 9780191751660 (ebook) :
|c No price
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| 035 |
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|a EDZ0000099192
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|a StDuBDS
|c StDuBDS
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|a 346.022
|2 23
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| 090 |
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|a XXK1030
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| 100 |
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|a Bar-Gill, Oren
|1 http://viaf.org/viaf/959383
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| 245 |
1 |
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|a Seduction by contract :
|b law, economics, and psychology in consumer markets /
|c Oren Bar-Gill
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| 260 |
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|a Oxford :
|b Oxford University Press,
|c 2012
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| 300 |
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|a 1 online resource :
|b ill
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index
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| 520 |
8 |
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|a 'Seduction by Contract' explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the market's failure
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| 588 |
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|a Description based on online resource; title from PDF title page (viewed on Aug. 24, 2012)
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| 650 |
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|a Consumer contracts
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| 650 |
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|a Consumers
|x Attitudes
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| 650 |
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|a Marketing
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| 776 |
0 |
8 |
|i Print version
|z 9780199663361
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| 999 |
1 |
0 |
|i 38d04b05-07bb-438a-a48c-84337038e092
|l 9277329
|s US-ICU
|m seduction_by_contractlaw_economics_and_psychology_in_consumer_markets______2012_______oxfora________________________________________bar_gill__oren_____________________e
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