Shared marketing programs and the performance of different business strategies : special report /

Shared marketing programs and the performance of different business strategies : special report /

Bibliographic Details
Main Author: Ruekert, Robert W
Corporate Author: Marketing Science Institute
Other Authors: Walker, Orville C
Format: Book
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, 1991
Cambridge, Mass. : c1991
Series:Report (Marketing Science Institute) ; no. 91-100
Report (Marketing Science Institute) no. 91-100
Subjects:
Marketing > Management > Research
Marketing
Product management
Marketing > Management

Internet

Stanford University

Holdings details from Stanford University
Call Number: HF5415 .R845 1991

Massachusetts Institute of Technology

Holdings details from Massachusetts Institute of Technology
Call Number: HF5415.2.M37 no.91- 100

Columbia University

Holdings details from Columbia University
Call Number: HF5415.13 .R82 1991g

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