Sephora : phygital excellence in beauty tech /

Sephora : phygital excellence in beauty tech /

Sephora sought to penetrate the highly competitive U.S. beauty and personal care (BPC) market by pioneering an innovative phygital (physical + digital) strategy of creating customer value by enriching the shopping experience with a focus on emotions. Customers who combine in-store shopping with onli...

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Bibliographic Details
Main Authors: Rebière, Philippe (Author), Mavoori, Hareesh (Author)
Format: Book
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2021
Series:SAGE business cases
Subjects:
Sephora (Firm) > Case studies
Cosmetics industry > United States > Marketing > Case studies
Cosmetics industry
Cosmetics industry > Marketing
Marketing
United States
Case studies

Internet

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