Customers mean business : six steps to building relationships that last /

"You can gather reams of data, but how do you transform it into knowledge you can use to serve a particular customer? When customers are choosing between you and your competitors, what convinces them that you can tailor your service to their specific needs?" "Customers Mean Business e...

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Bibliographic Details
Main Author:	Unruh, James A
Format:	Book
Language:	English
Published:	Reading, Mass : Addison-Wesley, 1996
Subjects:	Customer relations > Case studies Customer services > Management > Case studies Success in business > Case studies Customer relations Customer services > Management Success in business Case studies

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Stanford University

Holdings details from Stanford University
Call Number:	HF5415.5 .U57 1996

University of Chicago

Holdings details from University of Chicago
Call Number:	HF5415.5 .U57 1996

Massachusetts Institute of Technology

Holdings details from Massachusetts Institute of Technology
Call Number:	HF5415.5.U57 1996

Harvard University