The political brain : the role of emotion in deciding the fate of the nation /

A clinical psychologist and political strategist looks at how voters respond emotionally, not rationally, to presidential candidates and offers examples of politicians who create an emotional bond with voters that helps them ignore facts that contradict their preference

Bibliographic Details
Main Author:	Westen, Drew, 1959-
Corporate Author:	J. Gregory Dees Memorial Collection
Format:	Book
Language:	English
Published:	New York : London : PublicAffairs ; Perseus Running [distributor], ©2008 New York : PublicAffairs, 2008 New York : [2007], ©2007 New York : c2007 New York : ©2007 New York : 2008 New York : [2007]
Edition:	[New ed.]
Subjects:	National Radical Party > Serbien 1945-1989 1989- Since 1945 Communication in politics Emotions > Political aspects Emotions > Psychological aspects Political campaigns > United States > Psychological aspects Political culture > United States Political parties > United States > Platforms Political psychology Presidents > United States > Election > Psychological aspects Voting > United States > Psychological aspects Communication politique Psychologie politique Vote > États-Unis > Aspect psychologique Emotions Political campaigns Political culture Political parties Political science Politics and government Presidents Presidents > Election > Psychological aspects Psychological aspects Voting Voting > Psychological aspects United States > Politics and government > 1945-1989 United States > Politics and government > 1989- United States Political platforms

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