A framework for identifying the legal and political risks of using new information technologies to support marketing programs /

A framework for identifying the legal and political risks of using new information technologies to support marketing programs /

Bibliographic Details
Main Author:	Bloom, Paul N
Other Authors:	Adler, Robert S, Adler, Robert, Milne, George R
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, c1992
Series:	Report (Marketing Science Institute) ; no. 92-102 Report (Marketing Science Institute) no. 92-102 Report (Marketing Science Institute) no. 92-102
Subjects:	Marketing > Law and legislation > United States Marketing > Political aspects > United States Privacy, Right of > United States Telemarketing > United States Marketing Marketing > Law and legislation Privacy, Right of Telemarketing United States

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Stanford University

Holdings details from Stanford University
Call Number:	HF5415.123 .B566 1992

Massachusetts Institute of Technology

Holdings details from Massachusetts Institute of Technology
Call Number:	HF5415.2.M37 no.92- 102

Harvard University

Holdings details from Harvard University
Call Number:	JC597 .Z99 v. 1, no. 2