Soft power : the means to success in world politics /
Joseph Nye coined the term "soft power" to describe a nation's ability to attract and persuade. Whereas hard power-the ability to coerce-grows out of a country's military or economic might, soft power arises from the attractiveness of its culture, political ideals, and policies
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Public Affairs,
[2004], ©2004
New York : c2004 New York : ©2004 New York : [2004] |
| Edition: | 1st ed |
| Subjects: |
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