Soft power : the means to success in world politics /

Joseph Nye coined the term "soft power" to describe a nation's ability to attract and persuade. Whereas hard power-the ability to coerce-grows out of a country's military or economic might, soft power arises from the attractiveness of its culture, political ideals, and policies

Bibliographic Details
Main Author: Nye, Joseph S
Format: Book
Language:English
Published: New York : Public Affairs, [2004], ©2004
New York : c2004
New York : ©2004
New York : [2004]
Edition:1st ed
Subjects:
USA
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by Nye, Joseph S
Published 2004

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