Focus : the future of your company depends on it /

In this new book by the bestselling author of The 22 Immutable Laws of Marketing, Al Ries shows why companies should focus on core products and get rid of extraneous, energy-wasting ventures. In industry after industry, it's the narrowly focused companies that are the big winners. With increase...

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Bibliographic Details
Main Author:	Ries, Al
Corporate Author:	John W. Hartman Center for Sales, Advertising & Marketing History
Format:	Book
Language:	English
Published:	New York : Harper Business, 1996 New York : HarperBusiness, 1997 New York : c1996 New York : [1996]
Edition:	1st ed
Subjects:	Marketing > Management Success in business Éxito en los negocios Mercadotecnia Marketing Management Strategie

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Stanford University

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Call Number:	HF5415 .R5438 1996

University of Chicago

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Johns Hopkins University

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University of Pennsylvania

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Call Number:	HF5415 .R5438 1996