The language of branding /
The concept of branding is one of the most important, familiar, and useful in modern commerce and marketing. One important feature of ""Branding in Commerce and Marketing"" is the fresh look at branding architecture, i.e., alternative brand naming strategies, along with proposals...
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| Format: | Book |
| Language: | English |
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New York :
Nova Science Publishers,
©2010
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| Series: | Management science--theory and applications series
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| Subjects: |
Internet
This item is not available through BorrowDirect. Please contact your institution’s interlibrary loan office for further assistance.Stanford University
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INTERNET RESOURCE |
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