Essentials of health care marketing /
In this text your students will receive a complete curriculum of marketing management tools and techniques. Filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more, Essentials of Health Care Marketing covers market research, s...
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Bibliographic Details
| Main Author: |
Berkowitz, Eric N |
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| Format: | Book
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| Language: | English |
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| Published: |
Gaithersburg, Md. :
Aspen Publishers,
1996
Gaithersburg, Md. :
1996
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| Subjects: |
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