Wine marketing : a practical guide /
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international ex...
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| Format: | Book |
| Language: | English |
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Amsterdam ; Boston :
Elsevier,
2008
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| Edition: | 1st ed |
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Internet
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EBOOKS |
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