Personal branding in the knowledge economy the inter-relationship between corporate and employee brands /

Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals' knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the...

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Bibliographic Details
Main Author: Kucharska, Wioleta, 1977- (Author)
Format: Electronic Book
Language:English
Published: New York, NY : Routledge, 2022
Series:Routledge advances in management and business studies
Subjects:

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Columbia University

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Call Number: EBOOKS