British supermarkets and multiculturalism in consumer food shopping behaviour /

British supermarkets and multiculturalism in consumer food shopping behaviour /

The multicultural nature of UK society and how the supermarkets in the country meet the needs of the consumers from different countries present an interesting case. This case study explores the influence of culture as a dominant influence on the food purchase behaviour of various ethnic groups in th...

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Bibliographic Details
Main Author: Gbadamosi, Ayantunji (Author)
Format: Book
Language:English
Published: [London] : SAGE, 2016
Series:SAGE Knowledge Cases.
SAGE knowledge. Cases
Subjects:
Consumer behavior > Great Britain > Case studies
Supermarkets > Great Britain > Case studies
Consumer behavior
Supermarkets
Great Britain
Case studies

Internet

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