Creative marketing for new product and new business development /
New products and new business developments require innovative, creative marketing solutions in order to successfully differentiate them from other products in the marketplace. This text explores and elucidates the essence of marketing creativity such an application
| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Singapore ; London :
World Scientific,
c2008
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| Subjects: |