Social media marketing /

Tuten/Solomon is the first social media marketing textbook that focuses on showing students how social media fits into the marketer's toolbox

Bibliographic Details
Main Author: Tuten, Tracy L., 1967-
Other Authors: Solomon, Michael R
Format: Book
Language:English
Published: Boston : Pearson, c2013
Subjects:

Internet

Cornell University

Holdings details from Cornell University
Call Number: HF6146.I58 T883 2013