Stop listening to the customer : try hearing your brand instead /
The customer is not always right. Far from it. What the customer wants is often at odds with what is best for the business or brand. Adam draws on his years of creative agency experience, the wisdom of other voices, as well as marketing science to outline the dangers of listening to the customer too...
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| Format: | Book |
| Language: | English |
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Milton, Qld :
John Wiley & Sons Australia, Ltd,
2020
Milton, Qld. : John Wiley & Sons Australia Ltd, 2020 |
| Subjects: |
Internet
This item is not available through BorrowDirect. Please contact your institution’s interlibrary loan office for further assistance.Stanford University
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INTERNET RESOURCE |
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Duke University
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ISIL:US-NCD |
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