Successful direct marketing methods /

This newly revised and expanded edition of direct marketing's classic work takes the reader step-by-step through the entire direct marketing process - from the why's and how's of successful creative to the business side of profitable direct marketing to the new world of interactive me...

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Bibliographic Details
Main Authors:	Stone, Bob, 1918-, Stone, Bob, 1918-2007
Format:	Book
Language:	English
Published:	Lincolnwood, Ill. : NTC Business Books, 1997call Lincolnwood, Ill. : c1997
Edition:	6th ed
Subjects:	Direct marketing

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University of Chicago

Holdings details from University of Chicago
Call Number:	HF5415.126 .S757 1997

Harvard University

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Call Number:	HF5415.126 .S757 1997

Duke University

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Call Number:	HF5415.126 .S757 1997

Cornell University

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Call Number:	HF5415.122 .S87 1997

Columbia University

Holdings details from Columbia University
Call Number:	HF5415.126 .S757 1996