Bibliographic Details
| Main Authors: |
Brazer, Harvey E., 1922-1991
(Author),
Cohen, Wilbur J (Wilbur Joseph), 1913-1987
(Author),
David, Martin H., 1935-
(Author),
Morgan, James N., 1918-2018
(Author) |
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| Corporate Authors: |
University of Michigan Survey Research Center
(Author),
Consumer Reports Archives (David M. Rubenstein Rare Book & Manuscript Library),
Consumers Union Foundation Center for the Study of the Consumer Movement,
John W. Hartman Center for Sales, Advertising & Marketing History |
|---|
| Other Authors: |
Warne, Colston E (Colston Estey), 1900-1987 |
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| Format: | Book
|
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| Language: | English |
|---|
| Published: |
New York :
McGraw-Hill,
[1962]
New York ; San Francisco ; Toronto ; London :
McGraw-Hill Book Company, Inc.,
[1962]
|
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| Subjects: |
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