Consumer behavior; theory and application

Consumer behavior; theory and application

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Bibliographic Details
Main Author: Farley, John U
Other Authors: Ring, L. Winston, Howard, John A
Format: Book
Language:English
Published: Boston, Allyn & Bacon [1974]
Series:Marketing Science Institute series
Subjects:
Consumers > Mathematical models
Consumers
Motivation research (Marketing)

Internet

Stanford University

Holdings details from Stanford University
Call Number: HC79 .C6 F37

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